The Webinar Engine — GRIFFAIN Webinars for Coaches & Consultants
The Webinar Engine · Coaches & Consultants

Fill the room

For cold traffic, nothing sells like a webinar — it does the whole job before anyone talks to a human.

By the time they book a call, they're already sold on the idea, the proof, and you.

Book a call now See the offers
FULL
Watch first — 3 minutes, then the whole page makes sense
The Webinar Engine · Free

Tell us about your webinar
and your offer

Where you're at, what you sell, and what your target audience looks like. We read every one and answer the same day — usually in minutes.

Free · we answer in minutes, because that's the product
Got it — talk in a minute.

Your text is already on its way. That speed you're about to see? That's what your registrants get.

⚡ Answered in seconds🔒 Never spammed📅 15-min empty seats report

You're selling one stranger at a time. Calls. DMs. Posting and praying. That caps you. A webinar sells the whole room at once — and the only calls left on your calendar are people already sold on you.

One hour. Once a week. A hundred buyers at once.

Never run a webinar? Start here

One presentation does the work
of fifty sales calls

Four stages, each with a published number. Never run one? Perfect — you start with the machine most operators bolt on after two years of leaks.

1

They register

A webinar registration page converts around 30% of visitors — top pages break 60. A normal lead form gets 2–5%. The live date does the selling: it's an event with a seat, not a form with a spinner. We capture the phone number, not just the email — because everything that happens next runs on text.

30%+of page visitors register
vs 2–5% on a standard lead form
Registration page converting 33% of visitors
2

They show up

Across 33,786 measured webinars, 47.7% of registrants attend live. With reminders on four channels — text first, calendar hold, email as the backup — the measured ceiling is 64.3%. Show-up rate is the single most buyable number in the funnel, and it's the one nobody manages.

64.3%show-up with the full reminder stack
industry average: 47.7%
SMS-first reminder stack on a phone lock screen
3

They believe

For an hour they watch you teach, prove, and answer objections live — trust no ad, DM, or funnel PDF can manufacture. Add the replay and you reach 60–65% of everyone who registered. By the time the offer appears, the sale is mostly made.

60 minof trust, delivered at scale
live + replay reaches 60–65% of registrants
The live room — 312 watching, 71% stay rate
4

They book

For high-ticket offers, 5–12% of attendees take action — and the close happens on a booked call, not a checkout page. The average operator follows up in 42 hours. Ours answers in seconds, while your webinar is still fresh in their head. The calls that land aren't discovery calls; they're closing calls.

5–12%of the room books a call
follow-up in seconds, not 42 hours
Friday calendar filled with booked closing calls
$60,000–$140,000
what one webinar produces at 500 registrations and a $5,000 program
500 register → 235–320 in the room → 12–28 buyers · published averages, your offer does the closing
Why this is YOUR instrument

Built for coaches and consultants
selling offers over $2,500

Webinars aren't for everyone. They're for you — and the reasons are structural, not motivational.

Nobody buys $2,500+ from an ad

A cold buyer needs roughly an hour of you before a high-ticket yes. An ad gives them 3 seconds. A DM gives them suspicion. A funnel PDF gives them homework. A webinar is the only format that delivers an hour of trust at scale — which is why it's the instrument for offers over $2,500 and a waste of time for $47 ebooks.

An ad gets 3 seconds. A DM gets suspicion. A high-ticket yes needs an hour of you — the webinar is the only format that delivers it at scale.

You ARE the product

A mentorship sells proximity to a person. Your buyer isn't purchasing a curriculum — they're purchasing confidence in you. The webinar is the only place two hundred strangers can experience you — live, unedited, answering real questions — before a single pitch is made. No landing page on earth does that job.

They're not buying a curriculum — they're buying you. The webinar lets 200 strangers meet you before a single pitch.

Your calendar is the bottleneck

Twenty discovery calls is a week of your life spent convincing unsold strangers one at a time — and it caps your revenue at the size of your calendar. One webinar is one hour, everyone at once. The calls that follow aren't discovery calls; they're closing calls with people who already watched you deliver.

Twenty discovery calls is a week. One webinar is one hour, everyone at once — and the calls after it are closing calls.

The math only works at your price

A cold registration costs $25–60. At a $47 product that's suicide; at a $2,500–$10,000 program it's the best money you'll ever spend — one buyer pays for a hundred registrations. High ticket is the only price point where cold-traffic webinars compound. You're already there.

A cold registration runs $25–60. Over $2,500 a program, one buyer pays for a hundred of them. You’re already there.

Case study · Home care coaching

$0 → $100K a month. Organic content only.

WeCareHomeCare@wecarecoaching · 11.1K followers
Home care coaching creator profile — 11.1K followers, pinned videos at 48K to 70K views, 7:30pm live webinar promo
Public profile · results as shared by the operator
"The webinar is the only place money changes hands — everything else exists to fill Thursday's room."
WC
Home care coaching operator
Teaches agency owners VA · Waiver · Private-Pay client acquisition
11.1K followers25K likes70K top video$0 ad spend7:30 PM weekly room
1Short-form videos on one narrow question — pinned ones run 48K–70K views
2Viewers into a free community of agency owners
3The community into the 7:30 PM live webinar — "You coming?"
4The webinar into the program — the only place money changes hands
The ceiling she hit: pinned videos did 48–70K — recent ones did 366. Organic is real, and organic is a coin flip. When the room IS the business, it can't depend on the algorithm's mood. That's where the Engine goes in: lock the show-up rate, then scale into cold traffic the algorithm can't take away.
What we run for you

The machine around your webinar

You present. Everything before and after the hour — the filling, the rescuing, the booking — runs on the same infrastructure we built answering leads for service businesses in under 60 seconds.

Fill1

Registration by text, reminders on four channels. Texts get read at 98% — reminder emails at about 20.

SMS-first registration and reminder thread
Rescue2

The 7:25 callout doesn't kill the sale. The no-show gets a text that night — about 1 in 5 come back.

The same-night no-show rescue text
Room3

The webinar runs every week. A no-show is a seven-day rebook, not a lead lost for a month.

Four weekly rooms — a no-show is a seven-day rebook
Calls4

Attendees answered in seconds, qualified, and booked. You close — the calendar is already full.

The five-number dashboard — show-up up 22.8 points
The straight answer

Your warm audience taps out.
We build for the day it does.

Run a weekly webinar at the same followers and the same faces stop registering — organic is real, and organic is inconsistent. The only steady supply of new buyers is cold traffic, and cold traffic punishes a leaky funnel your followers forgive. We prove the machine on your warm rooms first, then scale you into cold.

The audit · Where the money actually goes

You're leaking money in three places

The empty room is the only one you can see. None of these ever show up as a loss — they show up as a normal month. That's what makes them expensive.

The three leaks, called out

Every registration cost you something — content, credibility, or ad spend. Then half of them never show, and your platform's one replay email recovers almost nobody. You paid full price for half a room. Ten rescued no-shows converting at your normal rate is five figures a month you already earned and didn't collect.
Your webinar teaches. Teaching is worth $0 now — your buyer can ask a chatbot and get your webinar's content in a minute, free. What can't be free: a bigger, specific promised result with a real mechanism behind it. Every week you sell information instead of an outcome, you fill a smaller room from the same audience — identical effort, smaller thing sold.
The most expensive one: the people who already paid you. They trusted you, got the result, and have nothing to buy next — no mastermind, no in-person day, no next tier. A hundred past buyers, a $10,000 room, three in ten saying yes: $300,000 sitting in a list you already own. It never shows up as a loss anywhere. That's exactly why it's still sitting there.
Get your empty seats reportSee the offers

* Bring your last three webinars — we put a dollar figure on all three leaks, free, in 15 minutes

100 seats, 53 empty — the room priced at -$13,250
Teaching promise vs outcome promise — 3.1x the room
The missing $10,000 tier — $300,000 sitting in past buyers

Pick how you want the room run

Every engagement is built toward one target: $50–100K a month within six months. A target we engineer for, not a promise we sell. No webinar yet? The install builds your first one from zero.

Most chosen
The Webinar Engine
$2,500/ month · $2,500 install waived on a 6-month term

Every plan: 1-to-1 install team · live in two weeks · your list, funnel and recordings stay yours
Book a call now Get the empty seats report

What ships with it

    One hour on Thursday.
    A booked calendar Friday.
    A business that scales past your following.

    Bring your last three webinars. In fifteen minutes we'll show you — in dollars — what the empty seats have been costing you, and exactly what the machine turns them into.

    Get my empty seats report Try the assistant live