Pay Per Lead — Exclusive Roofing Leads, One Clear Price

A retainer buys you a machine. Pay per lead buys you the homeowner — one at a time, screened, exclusive to you, texted to your phone the moment they raise their hand. No contract, no ad spend, no monthly fee. A deposit for one lead gets you started and that lead delivers within 24 hours. The rest is up to how fast you pick up.

From $80 a lead·Pay as you go·Exclusive to you·Delivered in real time

The shared-lead problem

Shared leads turn every phone call into a race.

When five contractors get the same homeowner, your reps spend the call fighting for attention instead of having a conversation. Here every qualified lead goes to one contractor — you.

Five roofing companies receiving the same homeowner lead at once

What you're used to

The lead you're racing four other companies for

The same lead sent to multiple companies
Dead lists, renters and invalid phone numbers
Monthly retainers before useful interest appears
Wasted sales time with no lead context

How this works

The lead that's yours alone

Interest confirmed by the homeowner's own reply
Trade and service-radius screening before delivery
One clear pay-as-you-go price
Full contact details and the conversation context

Pay for delivered interest

Not another marketing retainer.

Four things you are not signing up for.

No bulk prepayment

Start with a deposit for one lead — it delivers within 24 hours. From there you're charged as each qualified lead arrives.

No shared-lead auction

Each delivered lead is intended for one participating contractor — never resold to competing roofers.

No long-term contract

No agency retainer and no long-term agreement on the pay-as-you-go model. Stop whenever you want.

Credited back if they ghost

Follow up three times a day for three days. No response? The lead is credited back and replaced.

Screened before it reaches your sales team

A reply starts it. Six gates decide it.

Every response has to clear all six before it's delivered — and only delivered leads are billed.

Screening, live: six gates cleared and the lead delivered

Only a lead that clears all six is a delivered lead. That's the one you pay for.

Speed to lead still matters

Here's the text — and the play.

The lead lands while interest is fresh. From there it's your team's job to call and text fast — and keep going. One attempt is rarely enough.

9:41●●● ⌔ ▮

GRIFFAIN LeadsText Message

Today 9:41 AM

New exclusive lead — roofingName: Sarah MitchellPhone: (636) 555-0142Address: 214 Ridgeline Dr, Wentzville 63385Said: “Water coming through the ceiling after last night's storm.”

Homeowner confirmed · roofing · inside your ZIPs · exclusive to you. Call while it's fresh — it's also in your dashboard.

You, 9:43 AM Calling Sarah now.

Yours · call now

Beat oneReceive the text

The qualified homeowner lead goes straight to the designated contact on your team — and into your dashboard.

Beat twoReview the details

Name, number, address and what they said — read it before you dial so the first call is a real conversation.

Beat threeCall and text fast

Respond while the homeowner's interest is still fresh. Speed is the whole edge you just paid for.

Beat fourKeep following up

Work the lead from your dashboard instead of stopping after one attempt. One call is rarely enough.

Don't want to be the one racing to the phone?

GRIFFAIN's Never-Miss-A-Lead system can answer these for you — text, email and a call attempt inside 60 seconds. A separate system, priced separately. See how it works →

The whole process

Source. Screen. Qualify. Deliver.

Four steps between a homeowner with a roof problem and your phone.

Step one

Source

Campaign outreach finds people who may need a roofing service in your target market.

Step two

Screen

We review the reply, the trade, the location, homeowner status and basic contact validity.

Step three

Qualify

Only a response that clears every gate becomes a delivered lead — and only delivered leads are billed.

Step four

Deliver

The lead and its context are sent by SMS and added to your dashboard for fast follow-up.

Who this is for

Built for roofing teams that can respond and follow up — the six-point fit checklist

If that's you, the model works. If it isn't yet, the retainer builds the machine first — see roofing marketing →

Simple roofing lead pricing

Cheaper per lead as you commit.

Start pay-as-you-go with nothing up front, or lock a pack and drop the per-lead price. Every option is exclusive, screened, delivered by text.

Pay as you go

$150/ lead

Deposit for one lead to start · first lead in 24 hours

No contract, no ad spend
Then billed as each lead is delivered
Stop whenever you want

Start pay-as-you-go

10-lead pack

$125/ lead

$1,250 for 10 delivered leads

Save $250 vs. pay-as-you-go

Delivered as they qualify
Exclusive to you, your ZIPs
Ghosted lead? Credited & replaced

Get the 10-pack

30-lead pack

$100/ lead

$3,000 for 30 delivered leads

Save $1,500 vs. pay-as-you-go

Delivered as they qualify
Exclusive to you, your ZIPs
Ghosted lead? Credited & replaced

Get the 30-pack

Lowest per lead

50-lead pack

$80/ lead

$4,000 for 50 delivered leads

Save $3,500 vs. pay-as-you-go

Delivered as they qualify
Exclusive to you, your ZIPs
Ghosted lead? Credited & replaced

Get the 50-pack

10Delivered leads

$12510-pack price

$1,250What you pay

That's pricing math — not a promise of sales. Your return depends on contact rate, appointment rate, estimates, close rate, job value and follow-up. Need more than 50 a month? A discounted structure for larger volume is worked out on the call.

The fine print, in plain sight

A delivered lead is a screened, interested homeowner — it does not guarantee contact, an appointment, an estimate, a closed sale, or revenue.
Lead volume and delivery timing depend on your territory, service area, targeting, homeowner response, and market conditions.
Credit-back rule: follow up three times a day for three days. If the homeowner never responds, submit the lead — it is credited back and replaced.
Questionable leads are subject to review under the program's lead criteria — submit any lead that appears invalid or misses the stated criteria.
Pay-as-you-go: no contract, no ad spend, no retainer — a deposit for your first lead gets you started, and that lead delivers within 24 hours. Packs are billed up front and delivered as leads qualify.
Leads are sourced and screened by our lead partner and delivered under the GRIFFAIN program; your team owns the response and follow-up.

Roofers and home-service owners on GRIFFAIN.

What changed when their leads had a source, a number, and a system behind them.

★★★★★

“GRIFFAIN runs the paid ads on top of everything else — one team owning the whole stack from click to closed job.”

Shakir Shafeek

Off Duty Not Driving Rewards Inc.

★★★★★

“They got me my first home care clients — and I can see exactly where every call comes from.”

BoughtConversion Website · Marketing & Operations Retainer
IndustryHome care

Deedra Heredia

Owner · Heart to Home Care

heart2homecare.net ↗

★★★★★

“We stopped guessing which marketing was working. Every lead has a source on it now, and the weekly number is the number.”

TSC Roofing Solutions

Roofing · St. Louis

★★★★★

“The math is simple. One saved job pays for the system for months. Speed is the cheapest revenue you'll ever buy.”

1 CALL Home Services

myonecall.net

Buy leads, one at a time

Shared leads turn every phone call into a race.

The lead you're racing four other companies for

The lead that's yours alone

Not another marketing retainer.

No bulk prepayment

No shared-lead auction

No long-term contract

Credited back if they ghost

A reply starts it. Six gates decide it.

Here's the text — and the play.

Beat oneReceive the text

Beat twoReview the details

Beat threeCall and text fast

Beat fourKeep following up

Don't want to be the one racing to the phone?

Source. Screen. Qualify. Deliver.

Source

Screen

Qualify

Deliver

Cheaper per lead as you commit.

The fine print, in plain sight

Roofers and home-service owners on GRIFFAIN.

One homeowner. One contractor. One clear price.