Pay Per Lead — Exclusive Home Service Leads, One Clear Price

The shared-lead problem

Shared leads turn every phone call into a race.

When five contractors get the same homeowner, your reps spend the call fighting for attention instead of having a conversation. Here every lead goes to one contractor — you.

Five roofing companies receiving the same homeowner lead at once

What you're used to

The lead you're racing four other companies for

The same lead sent to multiple companies
Dead lists, renters and invalid phone numbers
Monthly retainers before useful interest appears
Wasted sales time with no lead context

How this works

The lead that's yours alone

A raw request submitted by the homeowner
Sent to one contractor — we don't send it to a second
One clear pay-as-you-go price
Full contact details and the conversation context

The whole process

Source. Deliver. You work it.

Two steps between a homeowner who needs your service and your phone.

Step one

Source

Campaign outreach finds people who may need your service in your target market. This is a raw, unworked response — we do not run our own review pass on it.

Step two

Deliver

Sent to one contractor by SMS and added to your dashboard as it comes in. You only pay for what's delivered.

Who this is for

Built for roofing teams that can respond and follow up — the six-point fit checklist

If that's you, the model works. If it isn't yet, the retainer builds the machine first — see the monthly systems →

Simple pay-per-lead pricing

Cheaper per lead as you commit.

Start pay-as-you-go with nothing up front, or lock a pack and drop the per-lead price. Every option is exclusive, delivered by text.

Pay as you go

$100/ lead

First lead starts it · then $100 per lead, billed as each one lands

No contract, no ad spend
About one lead a day in your ZIPs
Dispute up to 10% of leads

Start pay-as-you-go

10-lead pack

$99/ lead

$990 for 10 delivered leads

Save $10 vs. pay-as-you-go

Delivered as they come in
Exclusive to you, your ZIPs
No dispute right — pay-as-you-go only

Get the 10-pack

30-lead pack

$95/ lead

$2,850 for 30 delivered leads

Save $150 vs. pay-as-you-go

Delivered as they come in
Exclusive to you, your ZIPs
No dispute right — pay-as-you-go only

Get the 30-pack

Lowest per lead

50-lead pack

$80/ lead

$4,000 for 50 delivered leads

Save $1,000 vs. pay-as-you-go

Delivered as they come in
Exclusive to you, your ZIPs
No dispute right — pay-as-you-go only

Get the 50-pack

10Delivered leads

$9910-pack price

$990What you pay

That's pricing math — not a promise of sales. Your return depends on contact rate, appointment rate, estimates, close rate, job value and follow-up. Need more than 50 a month? A discounted structure for larger volume is worked out on the call.

Weekly territory campaigns

Own your ZIPs, week after week.

A campaign runs continuously in the ZIP codes you own, with a lead minimum written into it. The more reach you commit to, the less each lead costs. Weekly plans are set up with Jayden on the territory call, so the minimum matches what your crew can actually answer.

Starter campaign

$675/ week

8 leads a week minimum · a normal week is 8–12

$56–$84 per lead

Billed weekly, up front
Seven days' notice to stop
Exclusive to you, your ZIPs

Set up Starter on the call

Most roofers

Growth campaign

$1,000/ week

15 leads a week minimum · a normal week is 15–20

$50–$67 per lead

Billed weekly, up front
Seven days' notice to stop
Exclusive to you, your ZIPs

Set up Growth on the call

Lowest per lead

Scale campaign

$1,250/ week

20 leads a week minimum · a normal week is 20–25

$50–$63 per lead

Billed weekly, up front
Seven days' notice to stop
Exclusive to you, your ZIPs

Set up Scale on the call

The lead minimum is written into your plan. A short week is made up before you are billed for the next one — Jayden reconciles every campaign by hand each week.

The fine print, in plain sight

A delivered lead is a homeowner who submitted a raw request — it does not guarantee contact, an appointment, an estimate, a closed sale, or revenue.
Lead volume and delivery timing depend on your territory, service area, targeting, homeowner response, and market conditions.
On pay-as-you-go: you can dispute up to 10% of your delivered leads. To report an unresponsive one, follow up three times a day for three days, then tell us within 7 days. Packs and weekly campaigns don't carry a dispute right.
Pay-as-you-go: no contract, no ad spend, no retainer — your first lead is $100 and starts delivery; every lead after it is $100, billed only when it is delivered. We confirm coverage and your expected first-delivery window before you pay. Packs are billed up front and delivered as they come in. Weekly campaigns are billed weekly, up front, set up on the call, and stop on seven days' notice.
Leads are sourced by our lead partner and delivered under the GRIFFAIN program; your team owns the response and follow-up.

Home service owners on GRIFFAIN.

What changed when their leads had a source, a number, and a system behind them.

Businesses running on GRIFFAIN

★★★★★

“GRIFFAIN gave us a website and installed the front-end and back-end systems we needed. Every lead is answered through the speed-to-lead process, and the verified leads are sent to us at a flat rate without hidden fees. The leads have been great. I was nervous before trying them, but now I would recommend GRIFFAIN to anyone who wants to grow and is tired of companies that promise the most and deliver the least.”

Divine Lighting

Holiday lighting · St. Louis

★★★★★

“GRIFFAIN runs the paid ads on top of everything else — one team owning the whole stack from click to closed job.”

Shakir Shafeek

Off Duty Not Driving Rewards Inc.

★★★★★

“They got me my first home care clients — and I can see exactly where every call comes from.”

BoughtConversion Website · Marketing & Operations Retainer
IndustryHome care

Deedra Heredia

Owner · Heart to Home Care

heart2homecare.net ↗

★★★★★

“We stopped guessing which marketing was working. Every lead has a source on it now, and the weekly number is the number.”

TSC Roofing Solutions

Roofing · St. Louis

★★★★★

“The math is simple. One saved job pays for the system for months. Speed is the cheapest revenue you'll ever buy.”

1 CALL Home Services

myonecall.net

Buy leads, one at a time

A retainer buys you a machine. Pay per lead buys you the homeowner — exclusive to you, texted as it comes in. No contract. No ad spend.

Shared leads turn every phone call into a race.

The lead you're racing four other companies for

The lead that's yours alone

Source. Deliver. You work it.

Source

Deliver

Cheaper per lead as you commit.

Own your ZIPs, week after week.

The fine print, in plain sight

Home service owners on GRIFFAIN.

One homeowner. One contractor. One clear price.