The high end of home care marketing
Stop waiting on referrals. Own your county's searches.
Six systems, installed and run for you — so the families searching tonight find you, trust you, and reach a person.
Now taking five founding home care agencies.The Launch Package — $697/mo, the $2,000 setup waived. See pricing
How it works
A family calls. Nobody picks up.
Four in ten calls reach no one. The family is already dialing the next name on their list.
GRIFFAIN answers in 60 seconds
Text, email, and a live call attempt. Every inquiry, every time — day, night, weekend.
We book the assessment
Six in ten providers never ask. We ask every time — and it lands straight on your calendar.
Every family, traced to its source
The call, the ad, or the search behind it. Plus a scoreboard every Friday.
The family calling you is an adult child, in a bad week, working down a list
They are not shopping on price. They are deciding who to trust with their mother. The agency that picks up — and asks for the appointment — gets a client worth about $15,000.
Median client lifetime value $14,830, rising $1,465 the following year — Home Care Pulse / Activated Insights Benchmarking.
The industry's own benchmark
Agencies that track every inquiry report $3.15 million in revenue
Agencies that don't report $1.40 million. That gap has widened five years running. Tracking every inquiry is not a report we send you — it is the product.
Activated Insights, 2026 Annual Home Care Benchmarking Report (17th annual). A reported association, not a causal claim — larger agencies also track more.
Set up in days with our 1-to-1 install team.
Hear it answer your own phone.
Right now, free.
Put in your number and the system calls you the way it would call a family. No sales call attached, no card, nothing scheduled.
60-second demo call
Type your number and the demo rings it back in under a minute — the same clock your families would get.
Every inquiry, every admission, every source — on one screen
No spreadsheet, no reconciliation, no second system to check it against.
And it shows up where you already work
Your phone, your email, your scheduling software. Nobody on your team has to learn a new system to get the benefit of this one.
System 01 · The Demand Engine
Your county is searching “home care near me” tonight. Be the agency it finds.
A daughter types it at 11pm, in a bad week, and calls whoever shows up. We run Google paid search for you — built, managed, and pointed at the searches families type when they need care now, not someday.
$74.44
what a paid-search lead costs in this category — every one has to land on a page that converts and a phone that answers.
LocaliQ Healthcare Search, n=3,542 campaigns
+32%
how much clicks got more expensive in one year. Amateur campaigns are being priced out — managed ones win.
LocaliQ, Oct 2024–Sep 2025
~$15,000
what one admitted client is worth — the math that makes a managed search campaign pay for itself.
Home Care Pulse / Activated Insights, median client LTV
Google search first — search intent is what buys care. Meta comes later, once the search machine is proven.
System 02 · Conversion Websites
She is deciding who to trust with her mother. Legitimacy wins.
Price is rarely the deciding factor in home care — looking like a real organisation is. A two-person agency with the right site beats a bigger agency with a bad one. This raises the conversion of every click the Demand Engine buys, which quietly makes the ads cheaper too.
Built on 18+ shipped home care sites — more than any other category we work in.
Heart to Home Care · Los Angeles — built by
GRIFFAIN heart2homecare.net ↗
System 03 · Never-Miss-A-Lead
Now the phone is ringing. Four in ten calls never reach a person.
Home care businesses answer 63% of their calls, and 60% of providers never ask the caller to book anything. We answer every inquiry in under 60 seconds, ask for the assessment every time, and put it on your calendar — including the families you already paid $74 a lead to reach.
Invoca, Call Conversion Benchmarks — Senior Care, 60M+ calls
System 04 · The Front Desk
You're in a client's home. The phone still gets answered.
The Front Desk answers your calls when you can't — day, night, weekend — qualifies the caller, and books the assessment. For an owner-operator it is the difference between running the business and being chained to it.
System 05 · Found-First
Paid search rents the families. Organic owns them.
Paid search proves which searches produce admissions. Found-First then goes and owns them organically — so every month that passes, more families arrive free and your blended cost per client falls. The slowest system, and the one that keeps paying.
System 06 · Custom Software
You built the agency. You shouldn't have to build the software.
Intake forms that feed the schedule, family portals, caregiver tools — the glue between the systems above and the way you already work. Scoped on a free call, built in two weeks or phased.
Each system makes the others pay better
The ads buy the click. The site converts it. The phone answers it in seconds. SEO makes next month's family cheaper than this month's. And the scoreboard proves every dollar — which is why they're installed as one machine, not bought as six subscriptions.
One platform. Every part of how families find you.
Answering, booking, tracking and reporting — scripted to your services and your county, showing up in the phone and calendar you already use.
Answering
Calls, forms and messages, in under a minute, around the clock.
Booking
The assessment asked for and placed on your calendar.
The family journey
Every touch in order, per family, from first call to admission.
Reporting
What actually happened last month, in plain numbers.
What it costs
Every system, priced on its own
Every inquiry answered in under 60 seconds. Pick the leak you want fixed — nothing here is locked behind a bundle.
Both leaks at once. Never-Miss-A-Lead plus The Demand Engine — both leaks fixed. Every lead answered in under 60 seconds AND ads accountable to cost-per-booked-job, run by the same 1-to-1 team.
What a slow phone is costing you
about 0.6 families a month going to whoever answered first
Assumes 25% of leads are lost when nobody answers fast — the rest is your numbers. That money is already in your county — it called you, and nobody picked up. An estimate for sizing the problem, not a promise of results.
What the call determines
Line up referrals, directories and search with the families they actually sent
Be next. We can have you answering this week.
Book the short call. If the ads don't scale, you don't pay.
How is this different?
It isn't for everyone. It is built for owners who already get inquiries and are losing them to the phone, not for agencies with no inquiries at all.
A typical agency
With GRIFFAIN
A one-to-one working relationship, not a support queue
You get a named person who owns your account and answers directly. Not a ticket, not a shared inbox, not a bot.
For newly licensed agencies
The Home Care Launch Package
Your consultant got you licensed. Nobody got you families. This is the whole client machine — installed before your first hire.
Six-month minimum on a signed agreement. Pay monthly, or pay all six at once — $4,182, the same total either way. Ad spend is yours, paid direct to Google.
5 founding spots available
Founding agencies keep $697 for life in exchange for letting us publish the results. When the five are gone the rate is $897/month and setup is $2,000 — and this cohort does not reopen.
For agencies licensed within the last 12 months, or not yet taking clients.
Three ways to run it
Launch. Scale. Dominate.
Every system is priced on its own, and every number lives on one page. The ladder is just how far you want the machine to go.
Launch
One system
Start where the leak is worst — one named system, installed and working inside a week.
Scale
The pair
Demand plus answering, together — each makes the other pay better. The rung most agencies take.
Dominate
The whole machine
Every system, one team, one Friday scoreboard — the full growth engine behind your brand.
Answer every family, or the month is free
Plans start low, and a short call sizes the agency before anything is quoted. We will tell you which systems you need and which you don't.
Book a call
Fifteen minutes. You'll leave knowing the one thing capping your census.
We'll look at where your inquiries are going, what your county is searching, and which single system would move the most for you.
Prefer to type it out? Send us a note instead and we'll call you.
Explore features that apply to your business model
Every system is priced on its own and works on its own. Take the one that fixes your leak, not the bundle.
Never-Miss-A-Lead
Every inquiry answered in 60 seconds, day or night.
Learn moreConversion Websites
A site that makes a small agency look like a real organisation.
Learn moreThe Demand Engine
Paid search and social, once the leak is closed.
Learn moreThe Front Desk
Answers the phone when every line is busy.
Learn moreFound-First
Own your county's search, month after month.
Learn moreCustom Software
Built around how your agency actually runs.
Learn more