A GRIFFAIN install runs four weeks from signed to live: week one measures and specifies, week two builds, week three tests against real traffic, week four hands over. The Growth Engine carries a commitment on it — live in 30 days or the final install payment is waived — and exactly one step depends on a third party.
Week 1 — what gets measured?
Nothing is built in week one. We measure the current state so that later claims have a baseline to be compared against: how fast your business answers a form and a call today, how many of last month's enquiries got a same-day response, where enquiries arrive from, and what a job is worth to you.
Two things start on day one because they have external waiting time. 10DLC registration goes in immediately, since carrier review runs on its own clock and is the single most common cause of a delayed go-live. And access is collected — domain, listings, ad accounts — which is usually where a week gets lost if it waits.
Weeks 2 and 3 — what gets built and tested?
Week two is construction: the site or the pages that need to convert, the lead-response flows, the front-desk configuration built from your real services, service area and pricing, and the reporting that will later tell you whether any of it worked.
Week three is the part most installs skip. Every path gets tested with real traffic, not a checklist: a form submitted from a phone on mobile data, a call placed after hours, a text replied to, a missed call deliberately created to confirm the fallback fires. A voice defect is silent by nature — nothing errors, the call just goes nowhere — so it is only found by placing the call.
The honest dependency: 10DLC review is the one step outside our control. Everything else is scheduled work; carrier review is a queue. Submitting on day one is how we keep it off the critical path.
Week 4 — what does handover include?
Handover is ownership, not a training call. You receive the accounts in your name, the credentials, the documentation of what was built and how it is wired, and the reporting view you will use weekly. The domain is registered to your business, the phone number is yours, and the site is yours on full payment.
| Week | What happens | What we need from you |
|---|---|---|
| 1 | Diagnostic, baseline measurement, 10DLC submitted, access collected | Access, and 30–45 minutes on a call |
| 2 | Build: pages, lead-response flows, front-desk configuration, reporting | Service list, pricing, service area, calendar rules |
| 3 | Live testing on every path; corrections | One review pass, and a real phone to test against |
| 4 | Go-live, handover of accounts and documentation | Confirmation, and who owns it internally |
What happens after day 30?
The systems run, and one number is reported weekly rather than a dashboard of forty. For most businesses that number is booked jobs from leads that arrived that week — the only figure that connects marketing spend to work performed.
The standing guarantee stays live: every lead contacted inside 60 seconds, measured from system logs you can see, or the month is free. Not a promise about effort — a number the system records about itself.
More on who runs this and how in what GRIFFAIN AI is, or see the systems on pricing.
Questions owners actually ask
How long does a GRIFFAIN install take?
Four weeks from signing to live. Week one measures and submits 10DLC, week two builds, week three tests against real traffic, week four hands over accounts and documentation.
What can delay a go-live?
Carrier 10DLC review is the one step outside our control, which is why it is submitted on day one. The other common delay is waiting on access to domains, listings or ad accounts.
What do you need from me during the install?
Access on day one, a 30–45 minute diagnostic call, your service list, pricing, service area and calendar rules, and one review pass in week three.
What happens if it is not live in 30 days?
On the Growth Engine, the final install payment is waived. The 30-day money-back guarantee on the monthly fee applies separately.
What do I get at handover?
Accounts in your business name, credentials, documentation of what was built and how it is wired, and the weekly reporting view. The domain, the phone number and the site are yours.
Read next: what GRIFFAIN AI is · 10DLC registration.