What slow answering costs you a year
Enter five numbers you already know and this works out what your current response time costs per year. Every figure is yours — nothing here multiplies your inputs by an industry statistic, because your close rate is the only one that matters.
By Jayden Forshee ·
Three things, stated so you can argue with them.
The number most people get wrong is the second input. Almost nobody knows what share of their enquiries actually go unanswered, because a missed enquiry produces no record. The free diagnostic measures it directly rather than asking you to guess.
Multiply annual enquiries by the share that get a slow answer, then by the difference between your fast close rate and your slow close rate. That gives jobs lost. Multiply by average job value and your gross margin for the profit at stake.
Any enquiry not reached while the person is still deciding — in practice, anything beyond about five minutes, plus everything that arrives after hours and is not handled until morning, plus calls that were never answered.
It is arithmetic on your own inputs, so it is exactly as accurate as they are. It assumes the gap between your fast and slow close rates is entirely causal, which overstates slightly — treat the result as an upper bound.