The questions we get asked on every call — answered before the call
Prices, terms, timelines and the things most agencies make you ask twice for. If you read this page and decide we're not a fit, that's a good outcome — it saved us both a meeting.
Before you pick anything.
You don't, and you shouldn't have to. That's our job.
We don't sell off a menu. Every engagement opens with a diagnostic — we look at where leads come from now, what happens to them in the first sixty seconds, and where they die. Then we prescribe. Sometimes the prescription is smaller than what you came in asking for, and we say so.
You can run a short version of it yourself right now: the free diagnostic takes about two minutes and gives you the read, whether or not you ever talk to us.
72 hours from signature for lead response — the texts, the missed-call text-back, the call routing. That's the install pipeline we actually run, not a best-case number.
A full website build is about seven days. Ads take a little longer because accounts and payment methods have to be verified on Google's and Meta's clock, not ours. Search is the long one and we're honest about it — see the SEO question below.
The systems are trade-agnostic: anything where a person calls or fills out a form and somebody has to answer fast. Roofing and exteriors, home services, home care, clinics and med spas, coaches and consultants.
What changes per trade isn't the machine, it's the language — what a good lead sounds like, what the objection is, what the job is worth. We set that up during install rather than handing you a generic script.
There's one call, it's about thirty minutes, and it's a diagnostic — we ask questions about your pipeline and tell you what we'd do. If what you need is smaller than what we sell, you'll hear that on the call.
If you'd rather not talk to anyone yet, start your project in writing and we'll come back with a read instead of a calendar link.
The part most agency sites make you book a call to see.
Two plans, and both prices are published:
Individual systems exist as add-ons from $300/month once you're on a plan — the receptionist, ads, search. The full menu is on the pricing page, with what's in each one.
Because that middle is where agency retainers go to die, and we'd rather not sell you one.
At $1,500–3,000 a month an agency can't afford to own your result but charges enough that you expect it to. So you get a junior account manager, a monthly report full of impressions, and a cancellation around month five. That's the single most common complaint in this industry and it's a structural problem, not a service problem.
So we built the two ends. The $397 plan is genuinely productized — it costs that because it's the same thing every time. The Growth Engine costs what it costs because one team owns your entire pipeline, and that's a real headcount. Compare it to a hire, not to another agency: a marketing employee runs $4–6K a month loaded and can't do most of this.
There's a 30-day money-back guarantee on the monthly fee. If the first month doesn't do what we said it would, you ask and you get it back.
After that it depends on the instrument. Month-to-month systems stay month-to-month. The $397 plan and Found-First search are annual, and that's not a retention trick — both are priced on the year and search physically cannot show a result inside a quarter. Charging monthly for a twelve-month instrument is how you get fired in month three, right before it starts paying.
Every engagement is a written agreement, signed before anything starts. No verbal scope.
You own it once the build fee is paid in full. That's a clause in the contract, not a policy we could change later.
If you cancel, there's a 30-day handoff — we give you the site, the domain control, and the accounts. We don't do the thing where the site is "on our platform" and leaving means starting over. Your Google Ads account, your Business Profile and your ad data are yours the whole time and always were.
No, and be suspicious of anyone who says it is. Ad spend goes on your card, paid directly to Google and Meta. Our fee is for running it.
That means you can log in and see every dollar yourself, and if you leave, the account and its history stay with you. Agencies that bundle spend into one number are usually hiding the margin between what you paid and what actually reached the auction.
What happens after you sign, and what we need from you.
Jayden Forshee runs every engagement, with AI doing the volume work that used to need a team — the writing, the build, the monitoring, the follow-up. Specialist contractors come in when a scope genuinely needs a human we don't have.
That's the whole reason a studio this small can run a pipeline this size, and it's why you're not handed to a junior after the sale. The deliberate limit is the number of clients, not the size of the team — we take on what we can own.
Less than you'd think, front-loaded into the first week:
After week one it's a Friday scoreboard you can read in two minutes, and a monthly call if you want one.
Only if you can answer the leads. This is a hard rule and we've turned down the work over it.
Roughly four in ten inbound calls to service businesses go unanswered (Invoca, 60M+ calls). Pointing paid traffic at a business with that leak means you pay for attention that falls on the floor — you conclude ads don't work, we lose a case study, and both of us were right about the wrong thing.
So lead response goes in first. Then ads. If someone is willing to sell you ads today without asking what happens to a lead at 4:50pm on a Friday, that tells you something.
Three to six months to meaningful signal, twelve to compound. Months one to three deliver close to nothing. That's the work, not a failure.
Which is why Found-First is sold by the year only — and because you're committing to the year, we commit in writing: page one for your agreed local terms by month twelve, or we keep working free until you're there. Conditions are in the contract and they're plain: you publish what we write, we run the Google profile, the site stays on our care plan.
Every number we report comes from your own Search Console, not from somebody typing your name into Google and screenshotting the result.
First month: the 30-day money-back guarantee on the monthly fee covers you outright.
After that, the honest answer is that we report the bad number first. The Friday scoreboard opens with the result — and if it's flat or down, that's the first line, before any account of what we built. Work shipped is an input, never a result.
If a system genuinely isn't earning, we say so and either fix the actual constraint or tell you to stop paying for it. We would rather lose a line item than have you discover it yourself six months later.
The questions everyone has and most people are too polite to ask.
The voice agent identifies itself as an assistant for your business when asked. We don't pretend it's a person — getting caught doing that costs more trust than the call was worth.
What customers actually notice is that somebody picked up at 9pm. The bar isn't "indistinguishable from a human," it's "better than voicemail," and voicemail is what you're competing against at 9pm.
Any lead that's ready to buy gets routed to you. The agent's job is to catch what would otherwise ring out, qualify it, and book it.
It's fenced. It works from your services, your service area and your pricing rules, and it's built to hand off rather than guess — the failure mode is "let me get the owner on this," not an invented quote.
You get a text summary of every call and can read every conversation. When something comes out wrong you tell us and the rule changes that day.
Yes, when it's done properly, and doing it properly is part of the install.
Consent is captured at the point of the form with express written language, we keep the record of what was shown and when, every number is registered for business messaging (10DLC), and STOP works on the first try. Texts go to people who contacted you — we don't buy lists and we won't message one.
None of this is legal advice; it's how the system is built. If your industry has extra rules on top — healthcare is the usual one — raise it on the call and we'll scope around it.
Fit, in both directions.
Worth saying plainly, because a bad fit costs you more than it costs us:
Often, yes — lead response sits underneath whoever is generating the leads and makes their numbers look better, which is usually a comfortable arrangement for everyone.
Where it gets awkward is ads: two teams optimising the same account is worse than either one alone. If that's the situation we'll tell you which of us should own it, and the answer isn't automatically us.
Yes — the systems white-label, you keep the client relationship and we stay invisible. Most partners start by putting lead response under their existing retainers, because it's the fastest thing to show a client a result from.
GRIFFAIN is a remote studio serving US local-service businesses. Install and reporting run over the phone and over the web, which is what makes 72 hours possible.
If you'd rather meet, say so — but don't let a preference for meetings delay a system that could be catching leads by Thursday.
Ask it directly. If it's a good question it ends up on this page, which is how this page got written in the first place.
Or call (270) 228-9495 · griffainai@gmail.com